Celebrities are not easy to connect with for business purposes. They get too many opportunities to even read all of them, and the chances of getting them to respond to you is slim. And yet businesses do break through and contact celebrities all the time to begin mutually-beneficial relationships. If your goal is to connect with a celebrity for business, you need to use some strategy in how you will track down the celebrity and what you will say.
Where to Find Contact Information
Contact Representative
It is busy work just living the day-to-day life of a celebrity. That is why they have representatives; they need somebody to help them sort out the details of their career and personal marketing. Your job is to contact the representative and make the case that you and your product would be a good fit with this particular celebrity.
Contact whichever person is acting as representative for the celebrity: this can be a publicist, agent, or manager. Any of these roles could give you access to the celebrity, but the manager is the best bet for business inquiries because this is the person responsible for reputation-management.
Official Website
Some celebrities actually have a personal website. Not a fan site dedicated to their work, but an actual personal website run by a member of their personal team. This is the easiest method for contacting celebrities. If they have a contact form that says they are open for business proposals, then you are have a straightforward path to sending in your business proposal. The contact page indicates that they want you to contact them for business purposes.
YouTube Channel
If the celebrity has an official YouTube Channel, you can go to the About section of their channel. This section tells you information about the celebrity like how many total channel views they have and their location. Scroll to the bottom of the page to find “For Business Inquiries” where you can access an email address to send your business proposal to the celebrity.
Buy Contact Info
It can be a long and tedious process to try to track down accurate celebrity contact information, especially since so many celebrities change their management company multiple times throughout their career.
Celebrity databases provide the service of celebrity contact information. Everybody in the industry has heard of the IMDB, which focuses on screen actors, but there are also many other databases that give you contact information for all different kinds of celebrities– for a fee. Some popular options are Booking Agent Info and Celebrity Intelligence. You can use databases to find contact details for athletes, musicians, artists, authors and other kinds of celebrities.
Social Media
It is possible to contact a celebrity on social media; the challenge is getting them to respond back to you. Remember, celebrities can get thousands of Tweets and messages per day. This contact method might prove to be unsuccessful even after some hard work, but it can yield results if you spend your time on the right platform. A little bit of research will indicate to you which platform or platforms a particular celebrity spends time on.
Start by following the celebrity on a blue-check account to be sure that this is their authentic social media account. Direct message the celebrity with a short pitch detailing why your product would be a great fit for their personal brand. Instagram and Twitter are two social media platforms that allow you to contact celebrities with a direct message, although many of them have disabled this feature. Social media is probably a better fit with a mid-level celebrity rather than an A-list superstar. The most direct way to pitch a celebrity is usually through a simple email address.
How to Pitch Celebrities
Research
It’s a great idea to do some research before contacting a celebrity’s representative. Find out which brands they are currently working with and who they worked with in the past. This information can make your pitch solid as gold because you will know that you are the likely the right fit if they have had partners in your industry before. Never just contact a celebrity because you want to use their fame and status to sell your products. It has to be a good fit between your business and the celebrity.
Be Concise
There is no need to over-explain yourself, your product, or your brand. The manager or publicist is more likely to actually read your pitch if it does not take a large time commitment. They will let you know if you are a good fit based on a short pitch that gets straight to the point and does not waste anyone’s time.
Personal Story
Personalize your pitch by telling the celebrity representative a story that will resonate with the celebrity. If some part of your background story or interests align with the celebrity, this increases your chances of making a connection and getting a response.
Let your personality shine through in the pitch without being overly wordy. Show your energy and passion in a well-constructed and concise pitch that highlights your common interests and passion.
Public Relations Firm
If you want to pay a public relations firm to contact the celebrity for you, they will pitch your business at a cost. This may be a necessary method for contacting and pitching an A-list celebrity. Sometimes it is worth paying some money to track down that hard-to-get celebrity.
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