Got your product and branding all sorted? Awesome.
How about distribution?
Distribution – in other words, getting your products seen and getting people to trust you – is the hard bit for new brands who are trying to establish themselves.
If only you had a celebrity fighting your corner for you!
If you can get celebrity endorsements for your product, your brand could spread like wildfire across the Internet.
It can spread beyond your wildest dreams.
Celebrities can make you a star, and by getting them to endorse your product, you are leveraging not just their power, but also the power of word of mouth.
This is important because one of the biggest problems new small businesses face is getting the word out.
The Internet is a noisy place.
Getting seen and heard amidst the din on a platform like Twitter is notoriously difficult, even for established names.
Celebrity endorsements amplify your voice, but it also helps to build trust between consumers and your brand.
If a big name your prospective customers know, love, and trust is using and promoting your products, the potential customers then start to trust you more.
You gain significant credibility.
This is pure marketing – knowing where the eyeballs are going and redirecting them to your brand.
Find the Contact
We are super blessed to be living in 2017. It is easier than ever to find your celebrity.
Once you have identified their profile but don't yet have a name, you simply need to pop onto Google.
You can start by searching specific keywords on Google related to your niche.
If you have got a vegan chocolate bar, you could type in “vegan celebrities.”
It really shouldn't take too long to find a few contacts with just keywords alone.
You do not need to stick to just Google, in any case.
If you are more on the lookout for smaller influencers than out-and-out celebrities, you can try LinkedIn.
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