THE TOP HIGHEST PAID CELEBRITIES IN BOLLYWOOD INDIA
HERE ARE THE TOP 10 HIGHEST CELEBRITY ENDORSEMENT RATES ON INSTAGRAM
India Celebrity Endorsement market is projected to grow at a robust CAGR during 2018-2023 owing to changing consumer lifestyle, growing media & communication, transport, FMCG and travel & tourism sector and increasing urban population. Celebrity Endorsement increases the attention of audience easily and helps to connect with the target audience. Based on product category, the market has been segmented into Medicines &Toiletries, Home products & Appliances, Drinks & Confectionary, Personal Care and Others. In 2018, the Personal Care segment dominated the market and is expected to maintain its dominance over the next five years as well owing to growing demand for personal care products in the Indian market. To promote a brand, product or service through adverts and campaigns, celebrity endorsement is traditionally a long-term contract between the celebrity and the company. Female celebrities lead the personal care category, male celebrities rule the automobiles and e-commerce sectors for endorsements. In 2018, Virat Kohli has surpassed King Khan and bagged the number one position in brand endorsements.
Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024
Objective of the Study:
- To define, classify and forecast India Celebrity Endorsement market on the basis of advertisement medium and product category.
- To analyse and forecast the market size of Celebrity Endorsement in India.
- To identify major drivers, challenges and trends in India Celebrity Endorsement market.
- To strategically profile leading players operating in India Celebrity Endorsement market.
- Key Target Audience
- Celebrity Management Companies
- Associations, organizations, forums and alliances related to Celebrity Endorsement
- Celebrity Management Companies
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